Building a company from the earliest stages is deeply personal—it’s an extension of one's vision, energy, and ambition. Unfortunately—according to the Founders Forum Group, nearly 90% of startups fail, with poor communication and marketing contributing to 14% of those failures. Even more striking, 42% fail because they don’t address real needs and 23% because they assembled the wrong team—both reflecting serious communication gaps and/or expectation mismanagement.

🛫 In the whirlwind of flying the plane while building it, startups experience one or more of the following challenges:

⛓️‍💥 Fragmented internal messaging, causing wasted effort and mistrust.

📎 Ignoring the needs and perspectives of vital stakeholders.

🏗️ Lack of systems or frameworks to support a consistent, evolving narrative.

📊 Difficulty measuring the impact and ROI of communication efforts.

♻️ Missing valuable feedback loops to adapt messaging in real-time.

🏃‍➡️ The rush to move fast often sacrifices message quality and scale.

🎱 Complex scientific or technical innovations poorly translated for investors, partners, and customers.

Many of these challenges have simple and cost effective solutions, especially if addressed early and integrated into the organization’s growth plan. In this blog, I will dive into each one of these challenges and how DeMix Solutions addresses them (read more below).